Since 2017, I’ve worked as a freelance social media professional and UGC creator, collaborating with hotels, beauty, lifestyle and wellness brands to build a thoughtful and engaging digital presence. My experience spans hospitality brands such as The Reeds at South Lodge Hotel, The Manor House Hotel, Royal Berkshire, Tolcarne Beach Village, etc. alongside lifestyle and experience-led brands including GetYourGuide, 180 Studios, Café Fika, and Scudamores Punting.

I’ve also partnered with fashion, beauty and wellness brands such as Chāmpo, Son de Flor, Bioderma, Faces Canada, Earth Republic, Orra Jewellery and Spa and Massage London, as well as creative and education-focused brands like Pearl Academy and Weddingz.in.

Alongside content creation and UGC production, I support brands through strategic planning, content calendars and campaign execution, using performance insights to guide creative decisions and ensure content remains authentic and effective across platforms.